Privacy Policy

This Privacy Policy explains how Betelli, operating the website betelli.bet for the Betelli project, collects, uses, shares, and protects personal data of players and website visitors in connection with its UK-facing online gambling services. It applies to anyone who visits or uses our website, registers an account, participates in betting or casino games, or otherwise interacts with our services. By using betelli.bet, you acknowledge that your personal data will be processed in accordance with this Privacy Policy and applicable law. This Privacy Policy is effective and last updated on 6 November 2025.

Who We Are

For the purposes of data protection law, the controller responsible for processing your personal data in connection with betelli.bet for the Betelli project is:

Betelli Limited
Company number: C 12345
Registered and legal address: 123, Betelli Tower, Sliema, SLM 1540, Malta

Betelli Limited operates remote betting and casino services for UK customers under a licence issued by the United Kingdom Gambling Commission (UKGC):

UKGC operating licence number: 53720 (remote, Real Event Betting and Casino)
Licensed domain (regulatory register): https://betelli.co.uk

In relation to personal data processed through betelli.bet for UK players, Betelli Limited is the controller under the UK General Data Protection Regulation (UK GDPR) and the UK Data Protection Act 2018. For certain players located in the European Economic Area (EEA) or Mexico, additional protections may apply as described in this Privacy Policy.

Betelli has appointed a Data Protection Officer (DPO) / data protection contact point for privacy-related queries and complaints:

E-mail: [email protected] (preferred contact channel)
Postal: Data Protection Officer, Betelli Limited, 123, Betelli Tower, Sliema, SLM 1540, Malta

If you contact us, please clearly indicate that your query concerns "Privacy / Data Protection" and, where relevant, your betelli.bet username and the Betelli project so that we can identify you and respond efficiently.

What Personal Data We Collect

We collect and process different categories of personal data depending on how you interact with betelli.bet and the Betelli services.

Identity and Contact Data

Registration and profile data: full name, username, date of birth, nationality, residential address, email address, telephone number, chosen language, and verification documents (such as copies of identity documents, proof of address, or other KYC materials).
Communication data: records of emails, messages via contact forms, live chat logs, and notes of telephone calls with customer support, including time stamps and content of communications.

Account, Usage and Behavioural Data

Account data: account status, registration date, login history, security settings, linked payment methods, account limits, self-exclusion flags, and responsible gambling settings.
Betting and gaming data: betting slips, game sessions, stakes, wins and losses, game preferences, bonuses used, participation in promotions, loyalty or VIP status, and related transactional history.
Behavioural and interaction data: clickstream data on betelli.bet, pages visited, time spent on pages, navigation paths, referral URLs, interactions with banners or offers, and responses to marketing campaigns (for example, opening or clicking emails).

Technical and Device Data

Technical identifiers: IP address, device identifiers, operating system, browser type and version, device model, screen resolution, and language settings.
Log data: access logs, login attempts (successful and unsuccessful), session identifiers, timestamps, approximate location derived from IP address, and security event logs (for example, suspicious logins or device changes).

Payment and Financial Data

Payment data: details of deposits and withdrawals, payment method type (such as card, e-wallet, bank transfer), partial card identifiers where applicable (for example, last four digits), payment provider used, transaction amounts, currencies, timestamps, and status of payments.
Financial verification data: documents and information collected for affordability assessments, source of funds checks, and anti-money laundering (AML) purposes (for example, bank statements, proof of income, or occupation details).

Cookies and Similar Technologies

Cookies: small text files stored on your device when you visit betelli.bet, including session cookies, persistent cookies, and cookies set by third parties (such as analytics and advertising partners).
Similar technologies: web beacons, pixels, local storage, and software development kits (SDKs) used to recognise your device, remember your preferences, and measure interactions with our content.

We do not intentionally collect personal data from individuals under the age of 18. If we become aware that we have inadvertently collected data relating to a minor, we will take reasonable steps to delete it and may take measures to prevent the individual from accessing our gambling services.

Legal Basis for Processing

Betelli processes personal data only where a lawful basis under applicable data protection law exists. Depending on the specific processing activity, we rely on one or more of the following legal grounds.

Performance of a Contract

Account creation and management: processing identity, contact, and account data to register you as a customer, provide access to betelli.bet, maintain your account, and offer the Betelli gambling services you request.
Service provision and payments: processing betting history, game data, and payment data to accept deposits, execute bets, settle wagers, pay winnings, process withdrawals, and handle account-related queries.

Compliance with Legal Obligations

Gambling and AML regulation: processing identity, transactional, and verification data to comply with requirements under UK gambling law, the UKGC licence conditions, anti-money laundering and counter-terrorist financing legislation, and responsible gambling rules.
Record-keeping and reporting: retaining and, where necessary, disclosing data to regulators, law enforcement and tax authorities in accordance with statutory obligations and regulatory guidance.

Legitimate Interests

Security and fraud prevention: analysing technical, behavioural, and transactional data to prevent fraud, detect suspicious activity, protect the integrity of our systems, and safeguard players and Betelli from misuse.
Service improvement and analytics: using aggregated or pseudonymised data to understand how betelli.bet is used, improve performance, develop new features, and optimise user experience for the Betelli audience.
Legal protection: processing data where necessary to establish, exercise or defend legal claims in connection with disputes, investigations, or enforcement actions.

Consent

Marketing communications: sending you email, SMS, push, or in-account marketing communications about promotions, bonuses and offers related to betelli.bet where you have provided valid consent, or where permitted under applicable e-privacy rules and you have not opted out.
Non-essential cookies and tracking: deploying analytics, personalisation, and advertising cookies or similar technologies on your device only where we have obtained your consent through our cookie banner or preferences centre.

Where we rely on consent, you may withdraw it at any time via your account settings, the unsubscribe link in marketing messages, or by contacting us. Withdrawal of consent does not affect the lawfulness of processing carried out before withdrawal.

Purpose of Processing

We use personal data collected through betelli.bet for clearly defined purposes consistent with applicable laws and this Privacy Policy.

Provision and Operation of Gambling Services

Account registration and verification: to create and administer your betelli.bet account, verify your identity and age, and satisfy KYC and affordability checks required for UK remote gambling services.
Running games and bets: to enable you to place bets, participate in casino games, apply bonuses, calculate and credit winnings, resolve technical issues, and provide customer support.

Regulatory Compliance and Responsible Gambling

Compliance with gambling regulations: to meet obligations imposed by the UKGC, AML/CTF laws, and other supervisory authorities, including transaction monitoring, reporting, and record retention.
Responsible gambling measures: to implement self-exclusion, time-outs, deposit limits, reality checks, and behavioural monitoring aimed at promoting safe gambling and preventing harm.

Service Improvement, Analytics and Personalisation

Analytics and performance: to analyse aggregated usage patterns of betelli.bet, evaluate the popularity of games, monitor system performance, and improve stability and usability for Betelli users.
Personalised experience: to tailor content, recommend games or promotions, and adjust product offerings based on your preferences and historical behaviour, subject to your marketing and cookie settings.

Marketing and Communications

Direct marketing: to send you promotional communications about Betelli services on betelli.bet, including bonus offers and new game launches, in line with your consent or applicable legal permissions and your right to opt out at any time.
Service messages: to communicate with you about changes to our terms, this Privacy Policy, service updates, security alerts, and important account information that are not promotional in nature.

Security, Fraud Prevention and Legal Protection

Security monitoring: to protect betelli.bet, our infrastructure, and users from cyberattacks, account takeovers, fraudulent transactions, and other security threats.
Legal and regulatory defence: to manage and resolve disputes, respond to regulatory requests, enforce our terms and conditions, and protect Betelli's rights, property, and interests, as well as those of our players and the public.

Disclosure & Sharing

We share personal data only where necessary and proportionate for the purposes described in this Privacy Policy, and subject to appropriate safeguards and contractual protections.

Group Companies and Operational Partners

Group entities: where relevant, with affiliated entities within the Betelli / Global Gaming Holdings group that support operation of betelli.bet, for example by providing IT, compliance, or risk management services, subject to intra-group data protection agreements.
Service providers: with carefully selected processors that provide services such as hosting, IT support, payment processing, KYC/AML verification, customer support platforms, analytics tools, and marketing services. These providers may only process data in accordance with our instructions and under written contracts.

Payment Partners and Financial Institutions

Payment processors: with banks, card schemes, e-wallet providers and other payment service providers to process deposits, withdrawals, refunds, chargebacks, and anti-fraud checks.
Financial and AML partners: with specialist providers that assist in transaction monitoring, sanctions screening, and source-of-funds verification as required by law.

Regulators, Authorities and Dispute Resolution Bodies

Regulatory bodies: with the UK Gambling Commission and other competent regulators in the UK, Malta or other relevant jurisdictions where we operate, in order to comply with licence conditions, regulatory reporting obligations, inspections, and investigations.
Data protection and law enforcement authorities: with supervisory authorities such as the UK Information Commissioner's Office (ICO), EU data protection authorities or, where applicable, the Mexican data protection authority, as well as police and other law enforcement agencies, where required or permitted by law.
Alternative Dispute Resolution (ADR): with the Independent Betting Adjudication Service (IBAS), our appointed ADR provider for UK customers, where a qualifying gambling dispute is escalated to IBAS after completion of our internal complaints process.

Marketing, Analytics and Advertising Partners

Analytics and measurement: with third-party analytics providers that help us understand the performance of betelli.bet and our marketing campaigns, using cookie- or SDK-based tools, only as permitted by your cookie settings.
Advertising networks: with selected advertising networks and partners for the purpose of delivering and measuring digital marketing campaigns, subject to your consent to non-essential cookies and compliance with UK e-privacy rules.

Business Transfers

Corporate transactions: in the context of a reorganisation, merger, acquisition, asset sale, or other corporate transaction involving Betelli Limited or its parent group, personal data may be transferred to prospective or actual purchasers, subject to strict confidentiality and, where required, your further consent.

We do not sell your personal data in the sense commonly understood in data protection laws. Where we share personal data with third parties, we take steps to ensure that access is limited to what is necessary and that appropriate contractual and technical safeguards are in place.

International Transfers

Because Betelli Limited is established in Malta and works with partners located in different countries, your personal data may be transferred to and processed in jurisdictions outside the United Kingdom.

Transfers within the UK, EU/EEA and Malta

UK-Malta and intra-EEA transfers: data may be processed in Malta and other EEA countries where our servers, group entities or service providers are located. These transfers generally benefit from equivalent data protection standards under the EU GDPR and UK adequacy arrangements.
Cross-border operations: we may transfer data between the UK and EEA to support centralised operations (such as IT, compliance and risk management) for betelli.bet and the Betelli project.

Transfers to Third Countries

Non-adequate countries: some of our service providers or partners may be based in countries that do not provide a level of data protection considered adequate by the UK Government or the European Commission.
Safeguards: in such cases, we implement appropriate safeguards, including the use of the UK International Data Transfer Agreement (IDTA), the UK Addendum to the EU Standard Contractual Clauses, or the latest EU Standard Contractual Clauses where applicable, supplemented by technical and organisational measures following transfer impact assessments.

Your Rights in Relation to International Transfers

Information and copies: you may request more information about international transfers relating to your personal data and obtain a copy of the relevant contractual safeguards (subject to redactions for commercial confidentiality).
Contact: to exercise these rights, please contact our DPO at [email protected], indicating that your request concerns "International data transfers - Betelli".

Data Retention

We retain personal data only for as long as necessary to fulfil the purposes for which it was collected, including to satisfy legal, regulatory, accounting, or reporting requirements. Retention periods may vary depending on the category of data and applicable law.

General Retention Principles

Account lifecycle: as a general rule, personal data linked to your betelli.bet account is retained for the duration of your active relationship with us and for a period of up to five (5) years after account closure, self-exclusion, or your last interaction with our services, unless a longer period is required by law.
Legal obligations: certain data (for example, payment and transactional records) may need to be kept for longer periods in order to comply with AML/CTF regulations, tax laws, and UKGC requirements. Where this is the case, we retain data only for the period strictly required.

Specific Retention Periods (Illustrative)

KYC and verification data: typically retained for at least five (5) years after the end of the customer relationship, in line with AML legislation and UK regulatory guidance.
Betting and transactional data: retained for at least five (5) years from the date of the relevant transaction or account closure, whichever is later, to support regulatory reporting, audits, and dispute resolution.
Marketing data: contact details used for marketing are retained until you opt out or withdraw consent, after which we keep a minimal record of your preference to ensure we respect your choice.
Customer support communications: retained for up to five (5) years after resolution of the relevant query or complaint, or longer where necessary for legal or regulatory purposes.

Deletion and Anonymisation

Deletion criteria: when data is no longer required for the purposes described in this Privacy Policy, and no legal obligation justifies further retention, we will securely delete or anonymise it in accordance with our internal policies.
Anonymised data: we may retain anonymised or aggregated data (which does not identify you) indefinitely for statistical, research or reporting purposes relating to the performance of betelli.bet and the Betelli project.

Your Rights

Depending on where you are located and subject to certain conditions and exemptions, you have rights in relation to the personal data we hold about you. For UK and EEA players, these arise primarily from the UK GDPR and EU GDPR. For players located in Mexico, additional rights are recognised under the Federal Law on Protection of Personal Data Held by Private Parties (LFPDPPP) and its regulations.

Rights under UK/EU Data Protection Law

Right of access: to obtain confirmation as to whether we process your personal data and to receive a copy of that data together with information about our processing activities.
Right to rectification: to request correction of inaccurate personal data and completion of incomplete data, including updating your details in your betelli.bet account.
Right to erasure: to request deletion of your personal data in certain circumstances (for example, where the data is no longer necessary for the purposes collected and no overriding legal basis applies). Legal obligations relating to gambling and AML may require us to retain some data even if you request deletion.
Right to restriction: to request that we temporarily limit processing of your data (for example, while we verify its accuracy or our legal basis for processing).
Right to object: to object at any time to processing based on our legitimate interests, and to object to direct marketing (including profiling for marketing purposes). We will stop processing for these purposes unless we demonstrate compelling legitimate grounds or are required by law to continue.
Right to data portability: to receive personal data that you have provided to us in a structured, commonly used and machine-readable format and to have that data transmitted to another controller where technically feasible and lawful.
Right to withdraw consent: where processing is based on your consent (for example, for certain marketing or non-essential cookies), you can withdraw consent at any time without affecting the lawfulness of processing before withdrawal.

Mexican ARCO Rights (Where Applicable)

For players located in Mexico, and where Mexican law applies, Betelli aims to align its practices with the LFPDPPP. In this context, you may have the following ARCO rights:

Access: to know what personal data we hold about you, how we use it, and the conditions of its processing.
Rectification: to request correction of inaccurate or incomplete personal data.
Cancellation: to request that your personal data be cancelled (deleted) when you consider it is not required for any of the purposes stated in this Privacy Policy or when processing is unlawful, subject to legal retention obligations.
Opposition: to object to the processing of your data for specific purposes, such as marketing, where there is a legitimate reason.

How to Exercise Your Rights

Submission of requests: you can exercise your rights free of charge by contacting our DPO at [email protected] or by writing to the postal address set out in the "Who We Are" section. Please specify that your request relates to "Data subject rights - Betelli" and indicate the right you wish to exercise.
Verification: we may need to verify your identity (for example, by asking for certain account details or additional information) before acting on your request, to protect your privacy and security.
Response timeframe: we aim to respond to all valid requests within one (1) month of receipt. In complex cases or where we receive multiple requests, we may extend this period by up to two additional months, in which case we will inform you of the extension and the reasons for it.
Fees: requests are generally handled free of charge. However, we may charge a reasonable fee or refuse to act on requests that are manifestly unfounded, excessive or repetitive, in line with applicable laws.

Cookies & Tracking Technologies

betelli.bet uses cookies and similar technologies to provide, protect, and improve the Betelli gambling services, and to personalise your experience. Cookies are small text files placed on your device when you visit our website.

Types of Cookies We Use

Strictly necessary cookies: required for the operation of betelli.bet, enabling basic functions such as page navigation, secure login, and access to protected areas. These cookies are essential and cannot be switched off through our cookie banner.
Functional cookies: allow the website to remember your choices (such as language, region, or display preferences) and provide enhanced, more personalised features.
Analytics and performance cookies: help us understand how visitors use betelli.bet, measure traffic and performance, and improve our services (for example, by identifying which pages are most popular). These are generally set by us or third-party analytics providers.
Advertising and targeting cookies: used to deliver relevant marketing messages about betelli.bet, limit the number of times you see an advertisement, and measure campaign effectiveness. These may be set by us or by carefully selected advertising partners.

Managing Cookies

Cookie banner and preferences: when you first visit betelli.bet (and periodically thereafter), you will see a cookie banner that allows you to accept or reject non-essential cookies and to access a detailed preferences panel.
Browser controls: most web browsers allow you to manage cookies through their settings, including blocking or deleting cookies. Doing so may affect the functionality of some features on betelli.bet.
Opt-out of analytics/advertising: certain third-party providers offer their own opt-out mechanisms for analytics or targeted advertising cookies. Information is provided in our cookie banner or dedicated cookie information page.

Use of non-essential cookies is based on your consent under the UK Privacy and Electronic Communications Regulations (PECR) and UK GDPR. You may change your cookie preferences at any time through the tools available on betelli.bet.

Data Security

We take the security of your personal data very seriously and implement technical and organisational measures designed to protect it against unauthorised access, disclosure, alteration, and destruction.

Technical Security Measures

Encryption in transit and at rest: data transmitted between your device and betelli.bet is protected using Transport Layer Security (TLS) version 1.2 or higher. Where technically feasible, we also encrypt sensitive data at rest on our systems.
Secure infrastructure: our systems are hosted in secure data centres with physical access controls, redundancy, and environmental protections. We apply network segmentation, firewalls, intrusion detection/prevention systems, and regular vulnerability management.
Access controls and authentication: access to systems and data is restricted to authorised personnel under the principle of least privilege. Administrative access is protected using strong authentication methods, including multi-factor authentication where appropriate.

Organisational and Procedural Measures

Policies and training: we maintain internal policies on information security, data protection, and acceptable use. Employees and contractors with access to personal data receive training on privacy and security obligations relevant to their role.
Vendor due diligence: we carefully select service providers for betelli.bet, requiring them to implement appropriate security measures and to process data only in accordance with our instructions and contractual commitments.

Monitoring, Testing and Incident Response

Monitoring and audits: we monitor our systems for potential vulnerabilities and incidents and conduct periodic security assessments, including technical testing and risk reviews, taking into account relevant industry standards (such as ISO 27001 or SOC 2 practices where applicable).
Incident response: we maintain incident response procedures to detect, investigate, contain, and remediate suspected or actual data breaches. Where required by law, we will notify affected individuals and relevant authorities (such as the ICO) without undue delay.

While no system can be guaranteed to be completely secure, Betelli strives to protect personal data processed through betelli.bet in accordance with legal requirements and recognised industry best practices.

Complaints & Contacts

If you have questions, concerns or complaints about how Betelli processes your personal data in connection with betelli.bet and the Betelli project, you have several ways to contact us and, where necessary, escalate your complaint.

Contacting Betelli

Primary contact: Data Protection Officer, Betelli Limited
E-mail: [email protected]
Postal address: Betelli Limited, 123, Betelli Tower, Sliema, SLM 1540, Malta

When contacting us, please provide sufficient details (such as your account username on betelli.bet, relevant dates, and a clear description of your concern) so that we can investigate and respond appropriately.

Internal Complaint Procedure

Submission: send your complaint to the DPO or customer support indicating that it concerns data protection or privacy in relation to Betelli.
Acknowledgement: we will acknowledge receipt of your complaint without undue delay, generally within a few working days.
Investigation: we will investigate your complaint, which may involve reviewing logs, consulting internal teams, and requesting additional information from you if necessary.
Response: we aim to provide a substantive response within one (1) month of receiving your complaint. Where the matter is particularly complex, we may extend this period by up to two additional months and will inform you of the extension and reasons.
Outcome: our response will explain the outcome of our investigation, any measures taken, and options available if you remain dissatisfied.

Escalation to Supervisory Authorities

United Kingdom (primary authority for UK players): you have the right to lodge a complaint with the UK Information Commissioner's Office (ICO) if you believe your personal data has been processed in breach of data protection law:
Information Commissioner's Office
Wycliffe House, Water Lane, Wilmslow, Cheshire SK9 5AF, United Kingdom
Website: https://ico.org.uk
European Economic Area (EEA): if you are located in the EEA, you may also lodge a complaint with your local data protection authority. Contact details are available on the website of the European Data Protection Board (EDPB).
Mexico (where Mexican law applies): individuals located in Mexico may, where applicable, submit complaints to the competent Mexican data protection authority, currently the National Institute for Transparency, Access to Information and Personal Data Protection (INAI). Further information is available at https://www.inai.org.mx.

Please note that complaints relating specifically to gambling transaction outcomes or betting disputes (rather than data protection) may be handled under our gambling complaints process and, where applicable, escalated to the Independent Betting Adjudication Service (IBAS) for UK customers. However, privacy and data protection concerns should be raised with us and, if necessary, the relevant data protection authority as described above.

Updates

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or the operation of betelli.bet and the Betelli project.

How We Will Notify You

Website publication: the most current version of this Privacy Policy will always be available on betelli.bet, indicating the "Last updated" date at the top of the document.
Direct notifications: for material changes that significantly affect your rights or the way we process personal data, we will provide additional notice through appropriate channels, such as email, account notifications, or prominent banners on betelli.bet.

Advance Notice for Significant Changes

Notice period: where feasible and required by law, we will provide at least 30 days' advance notice before material changes take effect, giving you the opportunity to review the updated policy.
Your options: if you do not agree with the updated Privacy Policy, you may choose to close your account and stop using betelli.bet before the changes become effective. Continued use of our services after the effective date of an updated policy will constitute your acceptance of the changes.

Version Control and Changelog

Versioning: we may assign version numbers to this Privacy Policy and keep an internal record of prior versions to demonstrate compliance over time.
Material changes: where significant updates are made (for example, new types of data collected, new purposes of processing, or new categories of recipients), we will summarise these material changes in the notice accompanying the updated policy.

Last updated: November 2025.